The Digestif

We’ve moved.

Tumblr isn’t meeting our needs.

http://thedigestif.blogspot.com/

Some of these peeps have drunk a little too much Absinth.

i.e. delusional

I feel the reasons everyone is going nuts over these platforms is beacause the internet is a mess. TV is a mess, radio is a mess. There is still no tracking for outdoor…
We are battling for the consumers’ attention, and if Facebook becomes the stickiest site in the market, well then, the demand will be greater and the squabbles better!

In the future, these sites will be the sites that deliver the most accuracy in targeting. It is crazy that some corporations are paying astronomical prices, but they see the future.
The only issue is picking the cream of the crop.

This is great for mySpace. And it’s great for meeting consumer demand.

At least one record label is back on the wagon.

I can see the PR helping artists and it’s good that Sony is going to see some revenue through advertisers, but is it enough to come through the decimation of the old model? 

This is what I’m talking about!

Nike is at the top of the game.

If you need some guidance, follow Nike. Otherwise, just ask me for help!

Good one Nielsen, good one.

I just hope that you will be able to cross analyse all media consumption. I mean, after all, we don’t consume each media platform in isolation… 

OMG!
GIVE.ME.STRENGTH.

Why are people so silly? And act so naive?
Unilever is a massive corporate with interest in the bottom line. They don’t give a smack’s bang if the marketing campaigns of 2 products are contradictory, as long as product comes off the shelves.

I don’t think Axe buyers will care. The marketing totally talks to them and they lap it up.
Dove purchasers may be a bit sympathetic and there might be problems here. I reckon with good PR it’s salvageable.

Sweet- just play with it.
It’s cool

Why didn’t radiohead do it??

Oh Dove, the new media darling.

It is great- a great community for beauty. It still doesn’t advertise any product.

There is also the disconnect between the fact that it is a beauty company. So what exactly are they trying to sell?

I do enjoy the ads. They’re great. I feel glad that one company in the beauty industry recognises inner beauty. But where does that put Dove?

I’m still confused. I feel like a dog chasing its own tail. 

This is what I’m talking ‘bout!

I believe the future of advertising/media is meeting the consumer need and demand.
Consumers are beginning to get used to the idea that they make the choices. They pick the information/entertainment/product they are after and not only when they want it, but how they want it.

It’s not worth pissing consumers off with silly tactics and ploys. A happy customer is a good customer! It needs loyalt first, but giving your consumer what they need is the path to that loyalty.

Radiohead proves it.

Facebook, Facebook, Facebook.

That’s all I ever hear, that’s all I ever read.

From $1B to $10B, from developers to widgets, to migration. Great, great, great.

The thing is, I’m a bit sick of it. I think others are too and they’re looking for the next hot social thing.

OR- is it just that Facebook serves some simple communication need in my life and it’s fulfilling it in a simple way? It doesn’t need to be ‘whizz bang’, it just needs to be functional.
The only improvements to be made on Facebook are those that make communicating to friends and your life easier?

Hmmm…. something to ponder