October 2007
13 posts
The Digestif →
We’ve moved.
Tumblr isn’t meeting our needs.
http://thedigestif.blogspot.com/
Silicon Valley Start-Ups Awash in Dollars, Again →
Some of these peeps have drunk a little too much Absinth. i.e. delusional I feel the reasons everyone is going nuts over these platforms is beacause the internet is a mess. TV is a mess, radio is a mess. There is still no tracking for outdoor… We are battling for the consumers’ attention, and if Facebook becomes the stickiest site in the market, well then, the demand will be greater...
MySpace Will Host Sony BMG In Next-Generation Deal →
This is great for mySpace. And it’s great for meeting consumer demand. At least one record label is back on the wagon. I can see the PR helping artists and it’s good that Sony is going to see some revenue through advertisers, but is it enough to come through the decimation of the old model?
The New Advertising Outlet: Your Life →
This is what I’m talking about! Nike is at the top of the game. If you need some guidance, follow Nike. Otherwise, just ask me for help!
Nielsen's New Online, Mobile Units Promise... →
Good one Nielsen, good one. I just hope that you will be able to cross analyse all media consumption. I mean, after all, we don’t consume each media platform in isolation…
Group accuses Unilever of ad hypocrisy →
OMG!
GIVE.ME.STRENGTH.
Why are people so silly? And act so naive?
Unilever is a massive corporate with interest in the bottom line. They don’t give a smack’s bang if the marketing campaigns of 2 products are contradictory, as long as product comes off the shelves.
I don’t think Axe buyers will care. The marketing totally talks to them and they lap it up.
Dove purchasers...
An interactive music video →
Sweet- just play with it.
It’s cool
Why didn’t radiohead do it??
Dove's New 'Onslaught' Ad a Triumph - Garfield's... →
Oh Dove, the new media darling. It is great- a great community for beauty. It still doesn’t advertise any product. There is also the disconnect between the fact that it is a beauty company. So what exactly are they trying to sell? I do enjoy the ads. They’re great. I feel glad that one company in the beauty industry recognises inner beauty. But where does that put Dove? I’m still...
How Radiohead Is Rewriting Rules of Online Revenue... →
This is what I’m talking ‘bout!
I believe the future of advertising/media is meeting the consumer need and demand.
Consumers are beginning to get used to the idea that they make the choices. They pick the information/entertainment/product they are after and not only when they want it, but how they want it.
It’s not worth pissing consumers off with silly tactics and ploys. A...
Facebook Grabs Fed-Up MySpace Users, Lifting Value... →
Facebook, Facebook, Facebook. That’s all I ever hear, that’s all I ever read. From $1B to $10B, from developers to widgets, to migration. Great, great, great. The thing is, I’m a bit sick of it. I think others are too and they’re looking for the next hot social thing. OR- is it just that Facebook serves some simple communication need in my life and it’s fulfilling it...
Internet creators say it's outdated →
These are smart fellas. I think I know what they’re talking about.
My favourite line is from Roberts talking about what does and doesn’t work: “I know because I designed it.”
This new internet sounds feasible. The demand for better facilities, utilities and user experience will see a natural progression towards better internet.
It is only a matter of time and the only...
September 2007
12 posts
Digitas, specifically Bitterman, Sees Mobile on... →
by Gavin O’Malley Because of its present inability to scale, mobile will remain on the margins of Digitas’ media planning strategies, according to its vice president and media director Jordan Bitterman. But he and his peers can’t get enough of widgets. Is Bitterman feeling ok? What? No mobile???? Bitterman, what were you drinking??? Or even thinking? Apparently the fella has...
Disney Tolerates a Rap Parody of Its Critters. But... →
The New York Times The Walt Disney Co., despite being known for aggressively protecting its copyrights, has yet to crack down on YouTube video mash-ups that feature its animated characters singing to Soulja Boy’s rap tune “Crank That.” Disney declined to comment on the videos, this article says. Digestif spin These are cute. And it’s not just Disney in there. Dora,...
Macy's Celeb-Filled Ads Are Fun, Witty ... and a... →
Digestif dishes it up I’ve seen these ads. They’re tops. They’re entertaining and they work. Being a foreigner I can observe this country from the outside in. Americans are obsessed, even sickly obsessed, with celebrity. Seeing the amount of TV programs, magazines and fanfare associated with celebrity it is no wonder people know more about celebrities than they do their own...
Fox Offers Ad-Free Show Downloads On iTunes →
The Digestif spin Whateva. I’m still not paying.
Ogilvy, Carat CEOs Clash on IAB Panel →
NEW YORK (AdAge.com) — Sparks were flying between Ogilvy North America co-CEO Carla Hendra and Carat Americas CEO David Verklin on the opening panel at IAB’s Mixx Conference. And no, they weren’t those kind of sparks. The digestif loves biff! Well, who doesn’t? Who doesn’t love someone shouting “fight, fight” and then watching all in earshot gravitate...
Dove's "Real Beauty" effort no longer... →
Advertising Age Dove’s “Campaign for Real Beauty” was hailed for its honesty in showcasing ordinary women and its success in driving extraordinary sales growth. However, with sales slowing from 10.1% in 2006 to 1.2% so far this year, the campaign’s impact may be waning, according to this article. This is a no brainer for the Digestif And you know why? Because the Real...
Survey Finds Women Own More Game Consoles Than Men... →
by Douglas Quenqua A new survey from JWT found that 44% of women reported owning a gaming console such as a Wii, Xbox or PlayStation, compared with just 39% of men. Is the Digestif shocked? You bet your sweet patootie I am! Women also love the casual gaming scene. Not the hard core type stuff, more sodoku, mind bending games. Stuff like that. But this just blows me away. Maybe some men were...
Nielsen: Local People Meters Begin Nationwide... →
by David Goetzl Nielsen is adding local people meters to 38 markets over the next four years en route to implementing them in 70% of the country by 2011, the company said. The goal is to provide year-round data, not just sweeps periods, which can skew a network’s true performance. What the Digestif drinks? Whoop! I’m excited about this. I’ve always felt I’ve need to...
Relevant Advertising (Behaviorally Targeted)... →
Revenue Science study shows online consumers are more receptive to behaviourally targeted ads than contextual ads across all major categories. The study found behaviourally targeted ads outperform contextual by as much as 22 percent in some categories. What the Digestif thinks? Interesting. If you’re selling, I don’t know, let’s say a nice grappa and you find your target is...
NBC to allow free downloads of TV shows →
NBC announced that its shows would be made available online for free download via a service called NBC Direct. Beginning with an October beta test prior to a roll-out in November, viewers will be able to download entire programs and view them over the course of a week, after which the downloaded files will expire and become unusable. The move comes in the wake of a decision by NBC to withdraw...
Nielsen: Yahoo, Veoh Way Up In Video; MySpace... →
by Tameka Kee Nielsen//NetRatings released the rankings for the top 10 U.S. social networking and video sites. What does the Digitas Digestif have to say?? Veoh is a no brainer. The product is good, the public will flock to it. But MySpace beating the Facebook! Who would have thought?! Then again, Facebook is a white collar medium, MySpace a blue collar one. When we are constantly surrounded by...
MTV, YouTube Capitalize on Britney, VMAs →
From TheStreet.com The so-called “Britney Bomb” at MTV’s Video Music Awards was certainly a ratings boost for Viacom’s MTV, but it was also, significantly, a great day for online video providers—particularly MTV. According to the Street.com, MTV’s strategy to show the awards once on cable television provided the boost it wanted for its Web site. And Britney...